![]() With the help of Night Shift, Loverboy is currently on shelves and behind the bar at 32 locations across Massachusetts. “We understand the struggles firsthand of building a brand from the ground up, and part of Night Shift’s mission is to make the transition from entrepreneur to successful business owner easier for like-minded beverage brands.” ![]() “At Night Shift, we always keep an eye out for emerging beverage brands, alcoholic or non-alcoholic, that could benefit from our relationships in the market,” says Burns. The partnership between Loverboy and Night Shift started when Night Shift Co-Founder & President Rob Burns slid into Cooke’s direct messages on Instagram upon learning about Loverboy on the latest season of Summer House. In Season 4 of Summer House, Co-Star Carl Radke joins the team to spearhead brand partnerships and sales. Summer House Co-Star and fiancé Amanda Batula serves as the brand’s Creative Director, designing Loverboy’s packaging as an extension of Kyle’s personality: colorful, social and playful in nature. Like Night Shift, Loverboy is a brand built on family, friendship and entrepreneurial spirit. Loverboy relieves this pent-up consumer demand with a lightly carbonated hard tea that won’t weigh you down – literally and figuratively.”Īs a Manchester, MA native and MBA graduate of Babson College, Cooke is thrilled to expand Loverboy’s presence to his home market. ![]() “Before the introduction of hard seltzer, the alcohol industry was relatively behind in satisfying demand for those seeking a ‘better-for-you’ drink. “In recent years, there has been more pressure than ever to deliver quality food and beverage experiences that simultaneously please the health-conscious consumer and cater to those with dietary goals and restrictions,” explains Kyle Cooke, Founder of Loverboy. With only 90 calories 0g sugar and 4.2 % ABV per can, drinkers can sip Loverboy all day (and night) with no regrets. As consumer demand for health-conscious beverages grows, Loverboy ensures a refreshing guilt-free sipping experience in three (3) varieties: White Tea Peach, Hibiscus Pom and Lemon Iced Tea. The craft beverage is gluten-free and keto-friendly, contains zero sugars or artificial flavors, and features a perfect balance of organic brewed tea, botanicals, and monk fruit. Loverboy provides a hard seltzer-like product, but with higher quality ingredients and the familiar flavor of an iced tea.
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